One of the most important aspects of on-page SEO is heading tags optimization. Heading tags are used to structure the content on a page and can have a big impact on headings in SEO.
In this article, we’ll take a look at what heading tags are, how they impact SEO, and some tips on how to optimize them for the best results.
What are Heading Tags?
Heading tags are HTML tags used to structure the content on a page. There are six different heading tags, from h1 to h6, with h1 being the most important and h6 being the least.
The text inside a heading tag is typically rendered in a larger and bolder font than the rest of the page, making it easy to identify.
What is the correlation between Headings and SEO?
The correlation between H tags and SEO is that heading tags have a big impact on SEO because they help to structure the content on a page and make it easy for Google to understand.
Google uses the heading tags to identify the main topics of a page and to understand the hierarchy of the content. This is important when it comes to determining which pages are relevant for a particular search query.
Heading Tags Optimization Strategies
There are a few different things you can do to optimize your heading tags for SEO:
1. Use keyword-rich phrases in your heading tags:
Heading tags are a great place to include relevant keywords for your page. This will help Google to understand what your page is about and improve your chances of ranking for those keywords.
2. Make sure your heading tags are in order:
Heading tags should be used in order, from h1 to h6. This will help to ensure that your content is properly structured, easy to understand, and headings tags optimized.
3. Avoid using too many heading tags:
While it’s important to use heading tags to structure your content, you don’t want to go overboard. Using too many heading tags can make your content look cluttered and difficult to read.
4. Use only one h1:
The h1 tag is the most important heading tag and should be used sparingly. You should only use one h1 tag per page, and it should be used to describe the main topic of the page.
5. Avoid too much of keyword stuffing:
Another heading tags optimization technique is just like with the rest of your content, you want to avoid keyword stuffing in your heading tags. This will make your content look spammy and could get you penalized by Google.
6. Each page should have a unique page title:
Your page title should be unique and descriptive, and it should include relevant keywords for your page. This will help Google to understand what your page is about and improve your chances of ranking for those keywords.
7. Separate your keywords with hyphens (-) or pipes (|):
If you’re including multiple keywords in your heading tags, it’s a good idea to separate them with either hyphens or pipes. This will make them easier to read and will help to avoid keyword stuffing.
8. Do not place too many keywords:
Just like with the rest of your content, you want to avoid keyword stuffing in your heading tags. This will make your content look spammy and could get you penalized by Google.
9. Heading Tag should not be longer than 60 characters:
The title tag is one of the most important places to include keywords for your page, but you don’t want to go overboard. Google will only display the first 60 characters of your title tag, so you want to make sure that your keywords are near the beginning.
10. Do not use special characters:
Special characters, such as &, $, %, +, and /, can cause problems with your heading tags. These characters can be read as HTML entities, which can break your heading tags and cause your page to be rendered incorrectly.
11. Break up blocks of text with subheadings:
If you have a large block of text, it can be helpful to break it up with subheadings. This will make your content more scannable and easier to read.
12. Do not use a lot of commas:
While it’s tempting to use commas to separate your keywords, you want to avoid doing this. Google treats commas as a sign of keyword stuffing, which could hurt your SEO.
13. Use key phrases instead of keywords:
When possible, it’s best to use key phrases instead of single keywords in your heading tags. This will help to make your content more natural and improve your chances of ranking for those phrases.
14. Do not overuse synonyms:
While it’s important to use synonyms to avoid keyword stuffing, you don’t want to go overboard. Using too many synonyms can actually hurt your SEO by making your content look unnatural.
15. Use modifiers & numbers
Adding modifiers to your keywords can also be helpful. This includes words like “best,” “top,” and “guide.”
Using numbers in your heading tags can also help to make your content more scannable and easy to read.
So, there you have it! Heading tags optimization is an important part of on-page SEO and can help to improve your chances of ranking in Google. Be sure to use keyword-rich phrases in your heading tags, keep them in order, and avoid using too many heading tags on a single page. By following these Heading tags optimization tips, you can help improve your chances of ranking in Google search results.